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Work / JFW Accounting Services
Content Marketing

Growing LinkedIn reach 17x for an accounting firm moving beyond nonprofits.

Client

JFW Accounting Services

Industry

Outsourced accounting for nonprofits and small businesses

Services

Content strategy, blog, email, and social

Engagement

Monthly content program

The challenge

Grow into new markets without losing the core mission.

JFW Accounting Services built its reputation on outsourced accounting for nonprofits, with deep expertise in Sage Intacct, fund accounting, and compliance. As the firm expanded into small businesses, associations, and membership organizations, it needed content that reached these new audiences without weakening its standing with nonprofits.

Our approach

One content system, three audiences.

We built a monthly program around three content pillars: technical expertise, services, and the people and culture behind the firm. Working with JFW’s Marketing Director, we planned each month around the firm’s business cycles and growth priorities, so every post, email, and article supported where the firm was headed.

  • Four SEO-optimized blog posts a month, each with keywords, meta descriptions, and internal links
  • Two email campaigns a month
  • LinkedIn three times a week plus weekly Instagram and Facebook content
  • Monthly reporting on email, social, and website performance
The results

Reach that kept growing, month after month.

Over eleven months, the program grew JFW’s reach on its two most important channels. LinkedIn impressions rose from 155 in January to 2,764 in November. Monthly email opens grew from 145 to 622 as the list expanded, with open rates holding around 40%.

17x

LinkedIn impressions, January to November 2025

4x

Monthly email opens, January to November 2025

40%

email open rate, fall 2025 (41.6% in November, 40.1% in October)

The brndMethod team did a great job handling our blogs, newsletters, and social media posts with professionalism and creativity. Their writing is consistent with our brand voice, they always meet deadlines, and they’re proactive with ideas.

Jo-Anne Williams-Barnes, CEO & Founder, JFW Accounting Services

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