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Solutions / Fractional Marketing Team

Fractional Marketing Team

We become your marketing department.

Book a discovery call
Format

Ongoing marketing department

Best for

Small teams under pressure

Your team

Strategist, writer, designer, video, PM

Investment

Scoped on discovery call

Is this you?

You need enterprise-level marketing. You have two people.

This engagement is for companies that want to hand off marketing execution, without the time and cost of hiring.

  • Your team has little or no internal marketing capacity
  • You need execution across several channels at once
  • Leadership wants marketing to scale without adding headcount
  • You're tired of managing multiple freelancers and vendors
What's included

Strategy, execution, and the specialists to deliver both.

01
Marketing execution

Content across blog, video, and social, plus email campaigns and automation, lead nurture sequences, and landing pages.

02
Website management

Ongoing updates and maintenance, conversion rate optimization, SEO monitoring, and analytics tracking.

03
Design and creative

Graphic design for all marketing materials, video editing, brand assets, and presentation and sales deck design.

04
Strategy and planning

Quarterly strategy and planning, campaign management, editorial calendars, and marketing technology recommendations.

05
Your dedicated team

A marketing strategist as your main contact, plus a writer, designer, video producer, and project manager or fractional CMO.

How the first year works

Onboard. Build. Scale.

Weeks 1 to 2

Onboarding

Kickoff and goal alignment, brand guidelines and assets, access to your tools, and your first quarter of content and campaigns planned.

Your time
Kickoff and asset handoff
Months 1 to 3

Foundation and consistency

Content launches across channels, website quick wins, email setup, campaign launches, and your first quarterly strategy review.

Your time
Approvals and bi-weekly strategy calls
Months 4 to 12

Scale and refine

Expanded content and distribution, advanced campaigns and automation, ongoing optimization, and quarterly planning.

Your time
Approvals, bi-weekly calls, and quarterly reviews
The outcome

Steady, measurable marketing, without adding to your team’s workload.

You focus on approvals and strategy. We handle the work, and track every metric monthly.

What we measure

Leads and pipeline

Marketing qualified leads and pipeline influence.

Website and content

Traffic, engagement, and content performance and reach.

Email and social

Email engagement and conversion rates, and social growth.

brndMethod helped us create a logo and website that genuinely represented our mission, values, and people. We loved working with them and will bring them back for future projects.

Teri Zipper, CEO/Managing Partner, Sapient Insights Group

Questions

About this engagement

How is this different from hiring a marketing manager?

One hire brings one skill set and takes months to recruit and onboard. With us, you get a strategist, writer, designer, video producer, and project manager, and work starts within two weeks.

Is this a fit if we already have a marketing team?

It's built for teams with little or no internal marketing capacity. If you have a team and need strategy and measurement, the Performance System may be a better fit.

What's not included?

Paid advertising management is available as an add-on. Website redesigns are handled as a separate project, and event support is priced by project.

How long is the commitment?

Engagements start with a 12-month term.

A brand people remember. Results you can measure.

If your marketing isn’t delivering both, let’s talk. Discovery call, strategy review, engagement kickoff. You’ll know what we recommend and why.

Schedule your discovery call