A six-week email rebuild that turned a stalled list into a segmented nurture system.

Client

Reimagine Talent Co.

Industry

B2B training and workforce development

Services

Email strategy, segmentation, and automation

Engagement

Six-week project

The challenge

69% of the list wasn't engaging.

Reimagine Talent Co. serves two different audiences: leaders developing their internal teams, and organizations supporting Gen Z and early-career talent. Their email program treated both the same way. 69% of the list had gone unengaged, every new subscriber received the same welcome email, event leads were captured by hand, and more than a year of white paper content was going largely unused.

Our approach

Two audiences, two paths, one system.

In six weeks, we rebuilt the program from the list up. We started by re-engaging inactive subscribers, then gave each audience its own path, and connected every sequence to the content library the team had already invested in.

The results

A clean list and a system that runs itself.

The new program launched in June 2025. Reimagine Talent now has a healthier list, a personalized path for each audience, and automation that moves new subscribers and event attendees toward a consultation without manual work.

890

unengaged subscribers addressed

5

automated sequences

6

weeks from audit to launch.

brndMethod approached our email marketing as true partners, creating segmentation systems and automation that transformed how we engage our audience.

Chelsea Williams, CEO, Reimagine Talent Co.

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Work / Reimagine Talent Co.

Email Marketing