Is your marketing AI-ready?
Is your marketing AI-ready?
Sapient Insights Group
HR research and advisory
Brand identity, brand guidelines, and website design
Rebrand and website project
Sapient Insights Group’s reputation rests on its research. For more than 25 years, its independently funded HR Systems Survey has helped HR, finance, operations, and IT leaders make better decisions about their people and technology, with participants in 80 countries. Sapient Insights Group wanted a brand that reflected that credibility and the people behind it, and could speak to leaders, technology vendors, investors, and consultants alike.
We started with who Sapient is: its mission, its values, and the people behind its research. From there, we built a visual identity and brand guidelines, then designed a website that brought the new brand to life.
The new identity gave Sapient a consistent, recognizable look across every touchpoint, and a website that represents its mission, values, and people. The partnership has continued since, including production of The HR Huddle podcast.
Teri Zipper, Managing Partner & CEO, Sapient Insights Group
If your marketing isn’t delivering both, let’s talk. Discovery call, strategy review, engagement kickoff. You’ll know what we recommend and why.
