Turning HR expertise into a podcast with 10,000 downloads in year one.

Client

Sapient Insights Group

Industry

HR research and advisory

Services

Podcast production and social content

Engagement

Ongoing production

The challenge

A new channel to reach HR decision-makers.

Sapient Insights Group, an HR research and advisory firm, needed a new way to reach HR decision-makers and build a community around their expertise. The goal was content that showcased their thought leadership without adding to their internal workload.

Our approach

They show up to record. We handle everything else.

We manage end-to-end production of The HR Huddle podcast, including two shows: Spilling The Tea On HR Tech and HR We Have a Problem, for HR professionals and technology leaders.

The results

A thought leadership channel that pays for itself.

The HR Huddle beat industry averages for B2B podcasts in its first year. Within six months of launch, the show attracted sponsor interest and became a monetized channel.

10,000

Downloads in year one

3

Shows produced

6 mo

To sponsorship

brndMethod helped us create a logo and website that genuinely represented our mission, values, and people. We loved working with them and will bring them back for future projects.

Teri Zipper, CEO/Managing Partner, Sapient Insights Group

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Work / Sapient Insights Group

Podcast production