Is your marketing AI-ready?

Take the free AI Marketing Readiness Assessment →

Book a call
Solutions / Marketing Strategy Alignment

Marketing Strategy Alignment

90 days to untangle your marketing, build one strategy, and map the year ahead.

Book a discovery call
Format

90-day intensive

Best for

Scattered marketing efforts

You leave with

Strategy and 12-month roadmap

Investment

Scoped on discovery call

Is this you?

You're doing a lot of marketing. None of it connects.

This engagement is for companies that need to stop, take stock, and build one strategy before spending more on execution.

  • Lots of marketing activity, but nothing drives real results
  • Multiple channels and vendors with no unified plan
  • Sales and marketing working from different playbooks
  • No reliable way to connect marketing spend to pipeline
What's included

A unified strategy and a 12-month plan to run it.

01
Complete marketing audit

Every channel, vendor, and dollar of spend measured against actual results, including what to stop immediately.

02
Positioning and buyer journey

A competitive positioning analysis and a map of how your target buyers move toward a decision.

03
Unified strategy

One strategy framework with a prioritized channel plan, content strategy, and editorial calendar template.

04
Measurement and budget plan

A performance measurement framework, plus budget reallocation and vendor consolidation recommendations.

05
12-month roadmap

Quarterly milestones, a detailed plan, team and vendor roles, technology recommendations, and a success metrics dashboard template.

How the 90 days work

Audit. Strategy. Roadmap.

Month 1

Audit and analysis

Full audit of channels, vendors, spend, and results, plus competitive positioning and buyer journey mapping. Ends with a current state report.

Your time
Weekly strategy sessions
Month 2

Strategy and planning

Unified strategy, prioritized channel plan, content strategy, measurement framework, and budget and vendor recommendations.

Your time
Bi-weekly sessions and a stakeholder presentation
Month 3

Implementation roadmap

12-month roadmap with quarterly milestones, a detailed Q1 plan, role definitions, and your plan for what comes next.

Your time
Final leadership presentation and handoff sessions
What you walk away with

A unified strategy and a 12-month roadmap your team can act on.

At the end of Month 3, you choose how to put it to work.

After Month 3, you can

Run it in-house

Your team implements the plan, with optional quarterly check-ins to keep it on track.

Add a Marketing Performance System

We oversee implementation and measurement while your team or vendors execute.

Explore

Add a Fractional Marketing Team

We execute the entire strategy for you.

Explore

My team sat down with Kelli for just two hours and accomplished what would have taken two months to research, prioritize, and plan.

Jenn Graham, Founder/CEO, Inclusivv

Questions

About this engagement

Who from our team should be involved?

Your marketing lead plus key stakeholders from leadership and sales. Month 2 includes a stakeholder presentation, and Month 3 ends with a presentation to leadership.

How much of our time does it take?

Weekly strategy sessions in Month 1, bi-weekly sessions in Month 2, and a final presentation and handoff sessions in Month 3. We also need access to your channels, vendors, spend, and results data.

Is this only for companies with a marketing team?

No. It works for teams of any size, including companies where marketing is owned by the founder or sales lead.

What happens after 90 days?

You keep the strategy and roadmap. You can run it in-house with optional quarterly check-ins, or have us oversee or execute it.

A brand people remember. Results you can measure.

If your marketing isn’t delivering both, let’s talk. Discovery call, strategy review, engagement kickoff. You’ll know what we recommend and why.

Schedule your discovery call