4 Reasons to Follow Your Competitors on Social Media
Every business and nonprofit has a competitor, someone with a similar product or service to you. While some players are aggressive and some passive, being a good sport and following your competition online (and actually looking at their content!) can have its benefits. Don’t believe us? Here are our four top reasons to follow your […]
How Content Marketing Drives Sales
Long gone are the days when a business had to rely solely on a traditional advertisement model or public relations model to promote their message. Digital marketing has provided all of us with a highly valuable method of communicating about our businesses and brands, through content marketing. Content marketing allows you to promote your products […]
Email Marketing: Metrics That Matter
Email marketing is one of the best ways to directly contact your audience. Just like any other digital platform, the analytics need to be regularly monitored to gain clarity on what’s working. We generally know what to routinely check, such as open and unsubscribe rate. But which numbers will tell you the nitty gritty details […]
4 Common Mistakes Companies Make When Bringing On a Digital Agency
While the idea of outsourcing some, or all of your digital marketing needs to an agency can seem like a dream for a busy organization, handing over your digital content over to an external team can be a difficult transition to make. How do you know you picked the right agency? Well, we can start […]
Questions to Ask Before Hiring a Digital Agency
Bringing on a marketing agency can be an effective, and economical, alternative to building out your own internal It is also very common to bring on multiple agencies to cover various niche needs within an organization: content, SEO, video, etc. In the United States alone, there are over 13,000 agencies to choose from! So how […]
Successful Digital Marketing Tips for 2020
Companies spend millions each year on digital marketing to advertise their products or services. These advertisements attempt to influence consumers to believe they need to purchase their promotion. With so much money allocated to online advertising with extensive use of search engine optimization, companies must develop and execute their marketing campaigns accordingly. Digital marketing trends […]