How to Create Social Graphics That Engage & Inspire Your Audience
In the era of shortened attention spans and pervasive social media, you’ll be hard-pressed to make your post or page stand out from the crowd. The reality is that most social media users are on-the-go and have very short attention spans. They’re more likely to “skim” headlines and skip past longer pieces of content. So […]
Top 5 Digital Marketing Trends You Need To Know
The digital world is perpetually changing everyday, which can make digital marketing a big challenge some days. But keeping up to date with evolving trends is essential for staying above the charts and remaining relevant in the industry. Don’t worry- we got you covered. Here are 5 digital marketing trends you need to know and […]
Understanding Content Pillars
When we talk about content, we often focus on keywords, titles and even writing styles. However, Content Pillars are often ignored or not prioritized. Today on the blog, we’re exploring a deeper understanding of Content Pillars: what they are and how they can be best utilized to serve the overall digital marketing strategy. What are […]
10 Ways to Combat Creative Burnout
Are you feeling the burn? If so, you’re definitely not alone. Creative burnout is a common hazard for many creative professionals. It can happen to anyone, even the most successful designers, entrepreneurs, and creative directors. But, that’s not to say it’s inevitable. In fact, here are ten things you can do—right now—to combat creative burnout […]
The Do’s and Don’ts of Hosting a Webinar
In today’s age of technology, webinars are becoming more popular. One reason is that they offer a great deal of value to both members and hosts. They’re an open forum for hosts and members to ask questions and receive real-time answers. But before hosting a webinar, there are some dos and don’ts that apply. In […]
The Ultimate Guide To Planning a Successful Content Calendar
Be honest: what does your content calendar look like? Is it color coordinated with content pillars or is it sparse and filled with irrelevant information? Content calendars are a valuable tool for digital marketing that helps you stay organized, coordinate your content with trends, and engage and grow your audience. But keeping up with what […]
Hot Take: Content Creators are Essential for Your Digital Marketing Strategy
Marketers know they should be creating custom content, not only because it is one of the most effective ways to achieve their marketing goals, but also because a majority of B2B marketing executives understand that traditional marketing strategies and tactics won’t be as effective in today’s digital landscape. Professional content creators have been in high […]
Why Content Marketing Fails
Content marketing is a lot more than what meets the eyes. Behind the glamour shots and catchy captions lies weeks and months worth of hard and consistent work. But what if all that work isn’t adding up to a good return on investment? In order to see what went wrong, let’s reflect on what may […]
How Content Marketing Drives Sales
Long gone are the days when a business had to rely solely on a traditional advertisement model or public relations model to promote their message. Digital marketing has provided all of us with a highly valuable method of communicating about our businesses and brands, through content marketing. Content marketing allows you to promote your products […]
Tips for Creating Video Marketing Content on a Budget
Video content is a great opportunity to create another touchpoint, showcase brand identity and allow your audience to see your product/service live in action. But creating a video requires a lot more work, money and dedication in comparison to taking still photos. Here are a few tips for creating video marketing content on a budget: […]