JFW Accounting
Digital Strategy & Consulting | Content Marketing
The Challenge
How do you generate qualified leads for a CPA firm when email engagement is flat, social media presence is minimal, and content isn’t converting prospects into consultations?
Our Approach
Built comprehensive content marketing engine: monthly newsletters targeting nonprofit and small business decision-makers, thought leadership blog content addressing accounting pain points, LinkedIn strategy for professional audiences, Facebook presence development, and email marketing optimization focused on improving engagement and conversion rates.
The Impact
Established consistent content marketing system that generates monthly engagement across multiple channels. Email performance strengthened with improved open rates and click activity, LinkedIn profile impressions grew 28% with higher engagement quality, Facebook reach expanded with 85% increase in page visits, and website referral traffic increased 18% – building steady pipeline of accounting consultation inquiries.