4 B2B Content Marketing Tactics to Use Today

B2B content marketing can vary from B2C marketing in a lot of ways but there are some fundamental strategies applicable to both. Here are the four best marketing tactics to use today:

Email Marketing

Businesses have their email tab open during work hours for an average of 40 to 80 hours a week. Take this opportunity to send them your premium content straight to their inbox. 

Leverage your  email drip campaigns to include special offers in addition to your normal content. This is a great opportunity to send your subscribers regular newsletters to keep them updated on what’s going on and linking your content, including articles, features and news. Giving them incentives when you can, such as special promotions on your products/services, exclusive invites to events (virtual) or small tokens of appreciation for being loyal customers will help prevent them from clicking the unsubscribe button.

Blogs/Articles

If you’re not writing your own content, reconsider that decision. Not only does writing your own blogs and articles help you establish your brand presence and voice, your content can put your business on the map- or at least the first Google page- in your industry. 

Blogs and articles can be used to address FAQ’s or any common issues unique to your industry or niche. This is also an opportunity to make yourself an authority and demonstrate to any potential leads that clients can take advantage of. 

If your blogs and articles are SEO-optimized, then the chances of your content showing up on someone’s internet search will increase.

Digital Marketing

Be sure you are putting time, effort and resources into your social media presence as well. You can even promote your blogs and articles on social media and your stories to get the most out of your content. Cross posting on all relevant social media platforms can maximize your platform while minimizing the amount of work required. 

You can also boost your numbers by investing in paid ads on social media, which can help increase your click-rate.

Podcasts and live shows featuring your staff and a guest or two talking about the ins and outs of their field will give an opportunity for followers to learn more about your industry.They give you another opportunity to connect deeper with your audience. Podcasts can also be another source of revenue when you incorporate advertisers, sponsorships and affiliates.

Event Marketing

Virtual seminars, webinars and workshops give professionals from all over the world the opportunity to attend events that they normally couldn’t attend in person. Some businesses choose to make some free and some paid, to reach a larger audience. You can also promote your event on social media and provide details on what the event will offer for that day.