10 Ideas to Use in Your Next Newsletter to Boost Engagement

Email marketing is a great way to let customers know about new products or services, build brand awareness, and connect with your customers in a more personal way. But it can be a challenge to think of new and exciting ways to keep your customers engaged and reading your newsletter, instead of just deleting it before they even open your email. Or worse- if your customer isn’t connecting with your email content, so they unsubscribe. 

So if you’re struggling with coming up with creative ideas to keep subscribers engaged, look no further. We got you covered. In this article, we’ll explore 10 different ideas you can use to boost your newsletter engagement. 

1. How-To Guides

Think about your customers and what they might find the most value in. Would a how-to guide provide value? Yes! Offer your customers an exclusive step by step instruction on how to use your product or related to your product. 

With how-to guides and tutorials, you can solve the biggest pain points of your target audience and easily demonstrate the value of your product or service.

2. Share Your Blog Posts

You’ve just written an amazing blog post that you think your customers will love- now you need to get it in front of their eyes. One of the simplest ways to boost engagement with your blog is to share it! Summarize the blog post and get them excited about it!

Remember to encourage your subscribers to share the post on social media and make it easy for them by including share buttons in your newsletter. 

3. Share Youtube Channel

Does your company have a Youtube channel? If not, you’re missing out. According to the Cisco Annual Internet Report (2018–2023) video content accounts for 82% of all online traffic.

Video content is important, so why not share it! An obvious added bonus of sharing your videos with your newsletter subscribers is that it will help you get more YouTube subscribers and more views!

4. Coupons and Promotions

Chances are your customers subscribed to your email list because they were promised something in return: a free download, coupons, promotions, discounts, or because they want to connect with you. So give the people what they want! To increase conversions, create urgency with limited-time offers. 

5. Gift Guides

Gift guides are perfect for around the holidays. When your customers are struggling with gift ideas, give them helpful ideas with personalized suggestions from your products. But you don’t have to wait until the end of the year. Consider creating gift guides for upcoming events, such as Valentine’s Day, Mother’s Day, or Back-to-School. 

6. Case Studies and Testimonials

Let the results speak for themselves! When a subscriber reads about a success story from one of your happy customers, it encourages them to become a customer too.

Don’t be afraid to toot your own horn! Show off how great your product or service is! 

7. Webinars

Webinars are swifty becoming an effective lead generation strategy. With a webinar, you can provide free, valuable information to your target audience and turn them into email subscribers and eventually customers.

To promote your upcoming webinar, send an email about it to your newsletter subscribers. List out the details of the webinar and how they can register. 

8. Home office spotlight

Does your team work remotely? If so, consider showing a fun, behind-the-scenes look into your company by featuring an employee in the home office spotlight. Not only does this give the customer a chance to feel connected to your company, but it also personalizes the employee. 

9. Interview an Expert

Throw some interest into your newsletter monotony by creating value for your subscribers by interviewing an expert in your industry. This will provide real value your subscribers can engage with.  To get the most engagement, provide a video of the interview in your newsletter along with a link to a blog post with the full transcript.

10. Do a Giveaway 

People love free stuff! Giveaways drive more traffic to your website, build your brand awareness, and grow your social media presence. The problem with giveaways is that it can be expensive for you, so make sure you advertise it sufficiently in your newsletter and build anticipation.